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Ravenry

3-day in-house programme

Rigor Room: Insights Masterclass

Turn data into better decisions.

The Rigor Room is a three-day in-house intensive programme for teams who run research and stand behind it, running on one live decision from your business. Your team leaves with the plan for it, and a standard for judging every study after.

Get the planWhat’s covered

Build around three key dimensions

  • 3days, in house
  • 12sessions
  • 1live business challenge
  1. Business issue
  2. Readiness
  3. Research design
  4. Insight generation
  5. Business decision

Readiness is where the chain is set. The design, the insight and the decision all inherit it. Clarity upfront reduces wasted effort, rework and misalignment downstream.

Eight steps between a business question and a decision you can defend.

These are the eight steps Ravenry runs on client projects to produce the insights clients act on.

  1. Step 01: FrameBusiness challenge → decision + research question
  2. Step 02: DesignMethod + respondent + sample + evidence source
  3. Step 03: DevelopQuestionnaire, interview guide and instrument
  4. Step 04: ExecuteFieldwork risk, quality issue and bias check
  5. Step 05: ChallengeProposal, methodology and recommendation review
  6. Step 06: AnalysePatterns across quant and qual evidence
  7. Step 07: SynthesiseFinding → insight → implication → recommendation
  8. Step 08: CommunicateEvidence into management narrative
  • 014–6 seatsMarketing & BrandLeaves with briefs that state the decision, not the deliverable
  • 023–4 seatsProduct & InnovationLeaves with evidence sized to the risk of the call
  • 033–4 seatsStrategy & PlanningLeaves with judgement on when evidence is enough to commit
  • 043–4 seatsCommercial & Business DevelopmentLeaves with reading agency and market data without over-trusting it
  • 052–4 seatsInsights / ResearchLeaves with a shared language with the people they serve

No statistics prerequisite.

Built for people who commission, manage, interpret, challenge or act on evidence.

  • Commission
  • Manage
  • Interpret
  • Challenge
  • Act

Day 1 Frame & Design

Framing & Designing the Study

From business uncertainty to a solvable problem.

Focus turning business uncertainty into a design you can answer.

  1. Session 1

    Evidence as a business decision tool

    • Decision-first thinking
    • Types of decisions
    • Common causes of failure
  2. Session 2

    Business problem to answerable question

    • Business decision
    • Information gaps
    • Objectives and key questions
  3. Session 3

    Selecting the method

    • Primary vs secondary
    • Quant vs qual
    • Mixed-method design
  4. Session 4

    Respondent & sampling strategy

    • Target population
    • Criteria, sample size
    • Quotas and recruitment

Group workshop

Design a study for a live business challenge, each function in its real role

Output

A decision statement, objectives, key questions and a draft design.

Day 2 Develop & Execute

Developing & Executing the Study

From research design to reliable evidence.

Focus building instruments, quality standards and execution logic.

  1. Session 5

    Secondary research & source validation

    • Source reliability
    • Triangulation
    • Desk research findings
  2. Session 6

    Questionnaire development

    • Question wording
    • Response scales
    • Screening and testing
  3. Session 7

    Qualitative guide development

    • Interview topics
    • Sequencing
    • Neutral probing
  4. Session 8

    Fieldwork & research quality

    • Recruitment
    • Monitoring
    • Bias and invalid responses

Simulation

Evaluate a research proposal and conduct an interdepartmental briefing

Output

A research instrument, quality checklist and evaluation scorecard.

Day 3 Analyse & Communicate

Analysing & Communicating the Study

From raw evidence to management action.

Focus turning findings into management action.

  1. Session 9

    Practical quantitative analysis

    • Frequency and percentage
    • Cross-tabulation
    • Meaningful patterns
  2. Session 10

    Practical qualitative analysis

    • Coding and categories
    • Recurring themes
    • Perspective comparison
  3. Session 11

    Developing the insights

    • Data to meaning
    • Insight to implication
    • Prioritised action
  4. Session 12

    Presenting to decision-makers

    • Narrative structure
    • Evidence selection
    • Decision presentation

Capstone

Executive research presentation to defend recommendations

Output

An evidence-to-action framework and an executive presentation.

What people walk out holding.

Four tools, each one aimed at a way decisions go wrong.

01

Decision statement

The call, its owner, its deadline, and what would change it.

  • Stops the stall.

02

Study design

Method, respondents, sample and sources. One page.

  • Designed once, not patched later.

03

Study scorecard

Judge any plan to find out, yours or an agency’s, on method rather than price and pedigree.

  • Catches the weak study before it runs.

04

Evidence to recommendation

Finding, implication, the call it supports, and what the evidence cannot tell you.

  • Answers “how do we know?”

Run by the people who do the work.

Ravenry is a market research and strategic insights firm built for Southeast Asia, founded in 2018, with offices in Singapore and Jakarta. The programme is taught from live client engagements, not from a textbook.

Building smart insights, brick by brick.

Founded
2018
Offices
Singapore and Jakarta
  • 3,000+projects delivered
  • 1,000+researchers in the network
  • 300+clients

What clients say they are buying

  • A strong APAC network

    Vetted local researchers and industry experts across the region, which is what gives access to decision-makers, executives and subject matter experts, and an understanding of local business nuance, regulation and culture.

  • Commercially driven

    The team's backgrounds are in entrepreneurship and business rather than only in method. The focus is insight that translates into real strategic and financial impact.

  • Agile and tech enabled

    A flexible, modular approach that delivers faster and more adaptive insight than a traditional firm, with technology used to streamline the work rather than to replace the researcher.

The work the teaching comes from

  • Market landscape study

    The full picture, from market sizing to supply chains and macro trends.

  • Competitor deep dive

    Strategic gaps, pricing models and growth opportunities, at insider level.

  • Growth and innovation research

    Testing new ideas, validating demand and exploring untapped segments before launch.

How the work is done

  • In-depth interviews
  • Focus group discussions
  • Mystery shopping
  • Surveys and fieldwork
  • Desk and industry research
  • Database analysis

Talk to us about scheduling and scope.

Tell us about your team and the challenge you would run it against. We will come back with a shape, a schedule and a price.

Consent

You will get an acknowledgement by email. Nothing else is sent.

  1. You send thisIt reaches Ravenry's team in Singapore and Jakarta, and you get an acknowledgement by email.
  2. We read your challengeThe programme is built around it, which is why that question is on the form rather than in the first call.
  3. We come back with a shapeScheduling, scope and what the three days would produce for your team specifically.